Chinese luxury difficult to kick the addiction
if the global luxury beach cities such as beijing and shanghai as an international means that china is the big concern, then the strength is not strong inland city of taiyuan has emerged in many luxury brands, we can not but said that the chinese luxury consumption era really has come. some experts analyzed that in japan, the united states have a common luxury goods consumption, to china is no longer a luxury, but your fingertips.
then, is how some of the crowd in the luxury Oris Watches consumption? ?
china brand strategy association research shows that mainland china crowd the luxury consumption has reached 13 per cent of the total population, or about 160 million people, and is growing rapidly. association secretary-general yang qing, said in a monthly income of 20,000 Skagen Watches yuan to 50,000 yuan between a more typical luxury consumer, it is estimated that in 2010, this consumer group will be increased to 250 million people.
tian jia is not the luxury of scarce
3 years ago, under the banner of the world pruducts appearance of the day the u.s. brand of taiyuan, brought together boss, dunhill, cerruti1881 such as the dozens of international brands. million yuan of jeans and 29 million lighters¡¡ high prices of the public frightening. many people assert that the days for the united states will tian jia rapid collapse, withdraw from the commercial arena. but now, days not only the united states is still ablaze with lights and side several hundred meters, there is also a considerable size of the arima international quality centre, frontline brands increased. more news to the many big-name famous lufthansa will also be stationed in taiyuan.
view of this, according to guide the consumer demand for the laws of the market, even in economically less developed, shanxi province, luxury goods consumption is also quietly spreading. at the same time, several major high-end shopping malls in nanjing has over 100 million in rolex watches, 30 million cards in asia brooch, 500 million in diamonds. in fact, in beijing, shanghai, qingdao and other places, people have grown accustomed to the presence of luxury goods.
in view of this, in europe, anti-luxury ideas performance fell under the luxury brand, emerging markets from china to see this hope. chinese consumers have ranked the number louisvuitton global customer base in the third, a leap from last year. so far, almost all the world's top brands have set up branches in china, the flagship stores have also emerged. on behalf of wealth and quality of the senior watches, jewellery and card manufacturers in asia, since 1992, began operating in china, currently in china already has three boutiques, more than 30 outlets. according to the federation of the swiss watch industry survey, china's senior list consumer customer base from 3 million to 5 million people, switzerland is now the 10th largest exporting country, that will soon Leonard Watches be ranked fifth, third or even first.
china's rapid economic growth and continued strong consumer market, the world's leading luxury brand confidence doubled, have said there will be rushed into the room and the huge consumption potential of each city. the next year, high-end women's brand new plan prada open 15 flagship stores; men's brand zegna plan in its existing 42 outlets on the basis of the more than 10 cities to open two flagship stores and 16 smaller the shop and the world's largest luxury goods group louis vuitton lvmh a subsidiary in china this year plans to open four flagship stores. benetton, polo, and other brands of distributors, di create a health and chairman pandey, said they group in the world 390 shops, including 140 in mainland china. he pointed out that with beijing, shanghai and other major cities in an increasingly competitive luxury goods market, a number of relatively weak strength of the international famous brands can aim at the eyes, chongqing, harbin and other cities.
obsessed difficult to kick the luxury addiction,
look at the work of foreign enterprises in the leaves: lv handbags, lancome mascara liquid, burberry scarf skirt with georgia, chanel perfume¡¡ leaves qingli faces in the high-priced the decoration is more dazzling. luxury items like opium, the more addicted to buy more, once lianshang can not help but 1,559, and those who do not no longer be able to adapt to the mediocrity of your clothing.
reporters in the interview that the luxury consumers in china, can generally be divided into four categories, for a considerable economic strength, have sufficient sources of financing for the substantial expenditure of the rich, including company managers and people working in the jinling; two as overdraft luxury, the luxury of love for their own financial well above the crowd, a few thousand dollars more than the monthly salary for white-collar workers, from time to time pruductsË¢¿¨store shopping, up until the overdraft, or as a package lost more than half were even a few months wages, and then to live bento; three gifts for some, their own clothing may not be expensive, but at consumption million to buy brand-name clothing, as a decent enough the gift.
both for the people have, they have leaves with the same characteristics, that is obsessed easy to kick the luxury difficult addiction.
a radio reporter in hangzhou do dj Panerai Watches friends xiaolan is a luxury, drug addicts, the monthly salary plus bonuses less than 5,000 yuan each for a period of time, will shuttle in the major shopping malls. dior glasses, lancome cosmetics, and so is she will be around the counter, sales records, often her name. although she bought the beloved brand-name clothing, but also had to reduce this large amount of other expenses. last month, she told me on the phone, watch a mondi the ziluolanse san jiantao, the price of 9,000 yuan, but bought the card of the silk square in asia more than 1,200 yuan. soft and elegant in the words came from the microphone, i hear her desire to get the package. in view of this coat to spend her last two months wages, i urged, she dispel this idea. but a few days ago when her mission to taiyuan, was dressed in a violet piaoran appear in front of me.
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